We are delighted to announce we have partnered up with four times British Touring Car Champion, Colin Turkington for the 2021 season. Driving for Team BMW, Colin will be intent on adding to his well-decorated glories, albeit with a bit of help from his friends at NORDIQ Nutrition®. Being such a health-conscious, high-calibre athlete (as well as an all-around top guy), we believe Colin is the perfect ambassador for our 100% natural food supplement brand. And, with the racing calendar now upon us, we will be offering Colin nutritional support for every bit of the way!

Colin’s professional profile and comment

  • Colin Turkington is one of the biggest names in British Motorsport and is regarded as one of the greatest touring car drivers in the world.
  • He is currently competing in the 2021 British Touring Car Championship for Team BMW.
  • Colin sensationally claimed his fourth crown in October 2019 in one of Motorsport’s most dramatic season finales. A glory that secured his place in the record books as he became the most successful BTCC driver of all time, alongside Andy Rouse.

“I’m genuinely thrilled about this collaboration with Nordiq and I’m really looking forward to shining a light on the supplements and measures that I take to enhance the quality of my life and that of my family.
Although only 31, my health took a nosedive in 2013 as I was preparing for the new season. I was training incredibly hard and putting my body under a lot of strain and eventually it said no. It was not easy getting back on track and 8 years later and you can bet I’ve tested every supplement I can get my hands on. Nordiq have created a whole range of fantastic products that I was going out of my way to get. For someone like me with health issues and very specific needs, or someone who just wants to get that little bit more from their body for improved well-being, Nordiq has you covered. This partnership marks the beginning of a new journey for me, where I plan to lift the lid on some of the serious health issues I’ve been struggling with for the past eight years.”

Colin Turkington

Tailored nutritional support and comment

Having struggled with his health for several years, Colin had already turned to our products, a little while before our more formal introduction. However, since the collaboration, we have hooked Colin up with our nutritional health expert, Alex Kirchin, to establish a more bespoke dietary support programme. As one of the leading experts in nutritional and herbal medicine, Alex will monitor, and where needed, fine-tune the food supplement schedule, keeping Colin in prime racing condition for the campaign ahead.

“When the opportunity arose to work with Colin, we jumped at the chance. As a brand, we champion high-quality nutritional support for active lifestyles, so Colin fits the mould perfectly. This partnership not only presents us with an exciting and credible project to get our teeth into, but Colin’s high-profile and fully engaged following allows us to expand our own audience reach. Obviously, with the BTCC season having such fantastic coverage on TV, this only adds to the exposure potential. Being relatively new to the UK, it is vitally important that people understand what we are all about, so a collaboration with a top guy like Colin works for us on every level.”

NORDIQ Nutrition® – United Kingdom

Trackside social

You will be able to follow the full story across both our social media channels. The partnership will be providing fully up-to-date reports on this exciting collaboration, tracking Colin’s progress throughout the 2021 BTCC season while sharing health and lifestyle hacks all along the way.